The internet is a soda machine. This letter is a fresh coconut.

One thoughtful letter per month for founders who want to think clearly again.

hey, gibran here.
I run a few businesses and every month I mail a printed letter called The Founder Letters.

this will probably be the best thing you read this month.

most of us try to learn with 40 chrome tabs open. twitter, slack, podcasts, youtube. the internet today feels like one of those coca-cola freestyle machines. unlimited syrup, bubbles, and flavors. you keep pressing buttons but you never actually drink anything real.

this letter is the opposite.

it’s like someone hands you a fresh coconut. they chop the top off, put in a straw, and say: here. drink this slowly.

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the philosophy

most people consume ideas like soda.

fast. sweet. disposable.

I prefer coconuts.

one strong idea you sit with for a week.